The iPhone App “This Just In” - A Monologue in Your Pocket
Though there’s been a rush of iPhone apps in the past year, the limitations of developers’ imagination for apps that are funny has pretty much ended at fart noises. A new release this week is trying to break beyond novelty and become something reliably funny, that you’ll open more than just two or three times to annoy your friends.
The iPhone app is called This Just In and features anywhere from 10 to 15 new jokes a day about current events—politics, pop culture, sports… anything in the news. It’s a joke style that you see right at the beginning of every late night talk show - the monologue. But it’s getting to you before Letterman or O’Brien or even Leno, at his 10 PM time spot, have a crack at it. The faster, the funnier - jokes from This Just In have the first shot at surprising you.
And better, comedy writers who have written for many of those shows, along with writers from The Onion and College Humor, are writing jokes for the app. There’s actual talented comedy writers behind each joke and it’s all being curated by someone who has fantastic comedy chops, who I’ll talk about a little later.
Monologue jokes are, by nature, a little hit or miss. You may not be up on the target or just heard the take on that target before — I think we could all manage a serviceable “Bill Clinton is Horny” gag. But the idea should always be, you don’t like the last one, maybe you’ll like the next.
This Just In does only an OK job with “Can’t eat just one” navigation. It’s always a two step operation after you read a joke to get to another. You’re either hitting “Back” to return to today’s jokes or your diving deeper by topic or the joke writer. Either way you’re on a category page rather than a page with something else funny. Your mileage may vary, but I’d rather go through the app “joke, joke, joke” rather than “joke, options, joke, options, joke…” That said, it’s great to dive deeper into either a comedy writer you find particularly funny - and particularly good for the writer who can grow an audience for their other efforts. Anything you find particularly funny can be sent to your Twitter or your Facebook page.
The company behind This Just In is iLarous, which was born from last year’s writer strike as comedy writers began to look directly to cut out the network middle man and reach audiences directly through the web. iLarious comes from the mind of Fred Graver, creator of “Best Week Ever” and one of the first writers for “Late Night with David Letterman.” Graver has been producing good stuff for over 25 years starting with the National Lampoon. He knows the funny.
This Just In is one of many ideas forth coming from iLarious, including another app that will semi-adapt another segment of the talk show - the celebrity interview. It’s called WITTR, and will feature talk between pro comics like some familiar BWE faves like Paul F. Tompkins, Paul Scheer, Christian Finnegan and Doug Benson.
Full disclosure: I talked with Fred Graver as this was being developed and very well may write a joke or two myself for it. Fred offered me a review copy of “This Just In”, but I paid for mine in the app store. If you’re interested where funny could go next, you should too.
It’s only $1.99 with subsequent month-long subscriptions to current jokes are 99 cents (a 3 month-long sub is available for $2.99 - which is a couple cents more than month to month. I’m sure that’s a bump that’ll get evened out somehow.)